The "12 Days of Twitter" begins today with puns and rhymes through December 25th. Find out how to join into the fun and for a chance to win a prize every day.
See the gifts! Learn how to play
#12daysoftwitter
#christmas
@ohointeractive
Blog
18 million people are using Twitter. If you haven’t felt the urge to start writing in 140 character snippets, OHO Interactive has come up with 12 holiday reasons to get started by Tuesday, December 14. Join up to Twitter – or login – and start following us on Twitter at OHOinteractive. You’ll find out how you can get a chance to win a 12 Days of Twitter daily prize. Visit our website to find out how to get started with Twitter and see the daily prize.
If you’re wondering why you might want to use Twitter for your business or organization, here’s 12 reasons that we see.
- Get feedback from your customers
- Have a two-way conversation
- Understand what people are doing with your products
- Listen to what people are saying
- Provide customer service
- Find your champions
- Socialize new ideas or products
- Follow cultural trends
- Read breaking news
- Run a single-click advocacy campaign
- Read out-of-box articles
- Win gifts from OHO!
Jason Smith
Dec 09, 2009
Over 600 museum professionals gathered today in Nashua, NH for the annual conference of the New England Museum Association.
During a double session, Jason Smith, Managing Director of OHO Interactive and Kate Burgess, Special Project Director at the House of Seven Gables, led participants through a 3.5 hour session on Marketing in Web 2.0.
The session included:
- What is Web 2.0? – discussing the philosophical and technological change that has happened on the web since 2005.
- Best Practices for Social Media – an introduction to Facebook, Twitter, YouTube and Flickr including: demographics and suggested applications
- Social Media in Action – Kate Burgess talked the audience through how the House of Seven Gables has used Facebook and Twitter to create a new marketing channel.
- Social Media Engagement Pathway – An overview of the 4 steps OHO uses to plan social media campaigns.
The session was attended by over 60 museum professionals – some key questions that they audience raised:
- How do you keep up the new ideas and energy on Facebook?
- What privacy concerns should museums have in posting images or content?
- How can I integrate images from Flickr into my website?
OHO will be hosting an encore presentation of the talk in two segments. Learn more at our webinar page.
Jason Smith
Nov 11, 2009
FixOutlook.org is using Twitter to build an online petition to advocate for changes to Microsoft's e-mail product, Outlook.
The interface pulls in user profile images of any users who have have tweeted about the issue and pulls these across the screen providing a compeling visual "wall" of support. It also keeps a real-time counter of the number of people that have tweeted.
The benefit of this type of advocacy is that "signing your name" also broadcasts to your Twitter "followers" your position. This approach reduces the traditional on-line advocacy process of sign your name, think of friends who would want to hear, find their e-mails, and send off an e-mail from a multi-step to single step process.
Jason Smith
Jun 24, 2009
Sports stars and coaches including Tour de France winner Lance Armstrong and basketball player Shaquille O'Neal have been among a set of athletes using the micro-blogging, social networking web application Twitter to connect with fans and even give away tickets.
Boston.com reports a recent Twitter post from Shaquille O'Neal:
"I have one ticket left at will call under twitter, first one there its yurs just say twitter" - March 25, 5:08 p.m.
Check out the a list of athletes and coaches using Twitter.
Jason Smith
Mar 29, 2009
The PEW Internet & American Life Project announced that as of December 2008, 11% of adults used Twitter or similar service to share updates about themselves and to read updates about others. In May 2008, just 6% of adults reported using this type of service and in November 2008, 9% of adults reported using this type of service.
Twitter was launched in August 2006 and allows people to send short messages known as "tweets" to friends. These messages are less than 140 characters and can be sent from a computer or, more likely, a data-enabled phone such as a Blackberry or iPhone.
Other highlights from the report include:
- Use of other social networking sites and blogs increase likelihood of use of Twitter
- The service is most popular with internet using adults under 35 - with nearly 1 in 5 online adults between 18 and 34 using Twitter or similar service
- Only 1 in 10 online adults over age 35 are using this system
- Twitter has been used to disseminate information about California wildfires and the January 2009 crash of the US Airways flight #1549
Source: Pew Internet Project Data Memo, February 12, 2009, "Twitter and Status Updating" by Amanda Lenhart and Susannah Fox
Jason Smith
Mar 23, 2009
The Brooklyn Museum has rolled out a $20/annual membership aimed at reaching 20 and 30-something year olds. It is called 1stFans. In addition to providing access to exclusive on-site mingling events, members get exclusive content created by artists via social networking tools such as Facebook, Twitter, Flickr – and, for the less socially networked – e-mail.
Learn more about 1stFans Memberships.
Membership Page and Videoes.
Jason Smith
Mar 20, 2009
